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Ketchum & Daggerwing Group Introduce DaggerwingTransACT

Ketchum and Daggerwing Group, part of the Omnicom Group are introducing a new service offering, DaggerwingTransACT, an alliance that delivers integrated management consulting and communications...

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La Colección Opens in New York to Showcase Authentic Hospitality

Mexican hotel group La Colección, which consists of 12 distinctive resorts in Mexico’s most desired beach locations, has taken over the streets of Manhattan with 100 ambassadors to open doors for New...

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On Social Media, Get the Girls to Get the Guys

Bars have had it figured out for ages- a ladies night brings in the guys. Gender differences in how young people use social media points to the idea that brands promoting themselves on these platforms...

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Cannes Lions 2017 Announces 2017 Program and Speakers

The 64th Cannes Lions International Festival of Creativity has announced the full content agenda taking place from 17-24 June 2017. The role of creativity in the economy, society and culture is a major...

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Droga5, NA Collective and COVERGIRL Introduce #ProjectPDA

Droga5 and client COVERGIRL have launched #ProjectPDA,” a new social experiment done in partnership with creative experiential agency, NA Collective. The team was inspired by a simple sign in the NYC...

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AIME Launches Worldwide with Unique Film

AIME, an Australian charity organization recently launched worldwide with a unique film crafted by creative partner, M&C Saatchi Sydney and directed by Academy Award winning director Laurent Witz...

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JWT Amsterdam and PLUS Supermarket Launch New SuperSauce to Improve Child Health

J. Walter Thompson Amsterdam has turned to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot,...

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Sempra Energy Joins Largest National CEO-Led Initiative For Diversity &...

Sempra Energy has joined a consortium of more than 150 of the world’s leading companies to sign on to the CEO Action for Diversity & Inclusion, a CEO-driven business commitment to advance diversity...

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New DQ Campaign Spikes Merriam Webster Traffic

What is a “cloche?” A new Dairy Queen Ad has sent many curious viewers to an unexpected place, the dictionary. The ad, which revealed the new DQ A-1 Bacon Cheeseburger, spot is the third in a new...

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Royal Caribbean Brings Underwater Adventures To Life With First-Of-Its-Kind...

Royal Caribbean is using the recently launched Snapchat spectacles to invite viewers to experience a unique underwater adventure through the lens of Snapchat Spectacles from June 21 to June 25. The...

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